A New Big-Field Sport. A New Sports IP Platform. An Ownable Sports Domain.
Born digital. Built for global scale. Engineered for the modern era.
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If You Designed a Global Sport Today, You Would Design a System
Not just a rulebook. A full-stack sports system built for modern distribution, global identity, direct fan relationships, and centralized ownership.
The Game
Designed for pace, pressure, highlights, and global comprehension.
The Distribution
Born digital. Creator-native.
Free-to-fan.
The Economics
Ownership-aligned. Value compounds as participation expands.
The Identity
Global from Day 1, with a home-team architecture for the world.
The IP
Rules, teams, content, data, and equipment controlled centrally from inception.
That system is ROBUR.
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The Game: Engineered for Consequence
A constant two-minute drill across a full FIFA pitch.
Players per side.
Per possession.
Tiered scoring zones.
Extra-point duel: +2 for the offense on a successful strike; +1 for the defense on the stop.
How It Works
Seven Plays to Score
Each possession has urgency from the first snap.
Bank It or Strike It
After scoring, the captain can lock in the points and end the drive or risk them to continue attacking from the current spot.
Turnovers Score Immediately
Mistakes are visible, costly and dramatic.
Extra-Point Duel
A kicker-versus-Guardian moment follows a banked score.
How It Feels
Urgency
Finite plays create constant pressure.
Space
Ten players on a full pitch create open-field geometry.
Fatigue
Endurance becomes part of the drama.
Consequence
Every choice can move the scoreboard.
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The ROBUR Scoring Zone
A familiar FIFA penalty area becomes a new scoring architecture: 2, 4, 6, and 8 points.
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Bank It or Strike It
Every scoring-zone entry creates a public risk-reward decision. Lock the points or risk them to climb higher.
Game Situation: Play 5 of 7. ROBUR Team Paris enters the 6-point zone. Two plays remain. The team must decide:
Path 1 — Bank It
Lock in 6 points. End the drive. Take the extra-point duel.
Safe. Certain. Strategic.
Path 2 — Strike It
Risk the 6 points and keep attacking for 8. Score again and the reward grows. Fail and the prior points are struck from the board.
High risk. High reward. High drama.
Why It Matters
Drama
The scoreboard changes because of a visible decision.
Debate
Fans, announcers, creators, and teammates argue the choice in real time.
Content
Every possession produces a clip, a question, and a consequence.
Strategy
Coaches and captains must balance score, fatigue, time, field position, and momentum.
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A Home Team for the World
Legacy sports became global. ROBUR is designed global from Day One.
of the world's population falls within the current 32-team affiliation architecture
32 Teams
Global city and regional identities
6 Continents
Represented from Day One
7.85B People
Within the affiliation architecture
Based on ROBUR's current illustrative 32-team architecture, in which each team represents a city, country or defined regional affiliation.
CITY
Where the city is strongest
e.g. New York, London, Tokyo
REGION
Where the region is stronger
e.g. North Africa, Southeast Asia
MULTI-TEAM MARKET
Where scale warrants it
e.g. India: Delhi + Mumbai
BORDERLESS FANDOM
Geographic anchor ≠ geographic limit
Fans affiliate through place, culture, athletes, creators or story.
WHY THIS IS POSSIBLE NOW
For most of sports history, leagues were constrained by geography: local venues, local television, local distribution and local commerce.
A sport designed today starts with different infrastructure:
SMARTPHONES
STREAMING
SOCIAL
CREATORS
GAMING
GLOBAL COMMERCE
ROBUR can introduce the same sport, teams, moments and stories across the world simultaneously, while allowing local identities to develop their own cultural expression.
Population coverage reflects the current illustrative team-territory architecture and does not represent existing ROBUR fandom or guaranteed adoption. Team territories and identities remain subject to refinement.
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ROBUR: Familiar Instincts. A New Global Athlete.
ROBUR borrows from sports the world already understands — soccer's pitch, rugby's physicality, football's passing and strategy, and basketball's spacing and verticality — and recombines them into a new big-field sport.
Soccer Fans
Recognize the pitch, goal, penalty area, and field geography.
Rugby Fans
Recognize physical contact, laterals, endurance, and flow.
Football Fans
Recognize possession, passing, field position, pressure, and strategy.
Basketball Fans
Recognize spacing, verticality, open-space decisions, and fatigue under pressure.
The New Global Athlete
ROBUR rewards the complete athlete: lean, fast, skilled, durable, spatially intelligent, and capable of making decisions under extreme fatigue.
Prototype Athlete
The player ROBUR is built for is the elite 'in-between' athlete legacy sports often under-monetize: fast enough for open space, strong enough for contact, skilled enough to pass and catch, and smart enough to decide under fatigue.
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Premium Sports Demand Keeps Rising. New Global Field-Sport Supply Does Not.
Platforms, sponsors, creators, and fans keep bidding for live sports attention. But the rarest asset in sports is not more games, it is a new, ownable global sport.
DEMAND EXPANDING
Sports sponsorship projected by 2030
From $63.1B in 2021
Global sports-rights spend projected by 2030
Premium live sports inventory keeps getting more expensive
Estimated streamer spend on sports rights in 2025 alone
Platforms keep leaning into live sports because live attention is uniquely valuable.
SUPPLY CONSTRAINED
No New Global Big-Field Sport Has Reached Tier-One Scale in the Modern Media Era
Soccer, rugby, and American football were built for another century. They remain massive, but they were not designed for today's distribution, creator culture, direct fan relationships, or centralized IP ownership. ROBUR is designed for that opening.
New Sports IP Can Scale. Fast.
UFC — Built a global combat sports empire through centralized ownership, disciplined rules, premium production, and modern media distribution.
IPL — Created one of the world's most valuable sports ecosystems by reformatting cricket for modern attention, brand ownership, and event-driven media.
The lesson is not that new sports are easy. The lesson is that sports IP can scale dramatically when format, ownership, identity, and distribution align.
The SPORTIGOPOLY Problem
A small number of legacy properties restrict premium supply. Everyone else pays more for access to assets they do not own.
Rights costs keep escalating.
Brands and platforms fund the ecosystem, but the asset appreciation accrues elsewhere.
Fans face fragmentation, paywalls, and friction.
Ownership upside is limited, expensive, and mostly unavailable to the brands funding the growth.
The market keeps rewarding incumbency over invention.
Leagues & Owners
Restrict access, control rights, and extract scarcity rents.
Platforms & Brands
Pay escalating premiums for assets they don't own
Fans
Face rising costs, fragmentation, and friction
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Why Now
Four structural forces create a rare opening for a new sports platform.
Rights Inflation Meets Fragmentation
Rights costs keep rising while media distribution keeps splintering. Platforms and broadcasters are paying more for access to inventory they do not own.
A Generation Discovers Sport Differently
Younger audiences find sport through creators, clips, games, streams, chats, and communities. Not only through broadcast schedules.
Digital Worlds Enable Pre-Scale Affiliation
Fans can learn, play, choose teams, form identity, and create community before a sport reaches full live scale.
Brands Create the Value. Owners Capture It.
Sponsors pour shareholder capital into sports to build attention, loyalty, and culture. But in the legacy model, that spend usually expires while the audience, data, and asset appreciation accrue elsewhere. ROBUR gives brands a path from rented exposure to ownership-aligned growth.
Simultaneous Global Discovery Is Now Possible
For the first time, a sport can be designed for simultaneous global discovery rather than sequential geographic expansion. Smartphones + streaming + social + creators + gaming + global commerce have collapsed the geographic cost of introducing a new sport.
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Sponsorship Expires. Ownership Compounds.
Brands already help make sports valuable. ROBUR lets them participate in the value they help create.
Legacy Sports Model
Brands pay for temporary exposure. The contract ends. The value stays with the league.
The ROBUR Model
Brands become aligned owners. The platform grows. The value compounds with it.
Legacy sports sell temporary exposure. ROBUR offers ownership-aligned growth.
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From Renters to Owners
Global brands already spend billions renting sports attention. ROBUR lets them own the platform their spend helps grow.
Legacy Model
Brands pay for sponsorships, endorsements, media, and activations.
The spend expires.
The audience relationship belongs to someone else.
The asset appreciation accrues elsewhere.
ROBUR Model
Strategic partners invest in RXI
They receive activation rights and founding-era access.
They amplify the audience through their own media, creators, athletes, products, communities, and cultural reach.
They participate in the value of the platform their spend helps create.
The Brand Amplification Engine
ROBUR is not built to restrict access like legacy sports. It is built to align owners, brands, creators, platforms, athletes, cities, and fans around one expanding global system.
The Old Sports Model
- Scarcity creates pricing power.
- Access is restricted.
- Fans face friction.
- Brands rent attention.
- Platforms overpay for rights.
- Owners capture the appreciation.
The ROBUR Model
- Access is free-to-fan.
- Fans expand the network.
- Brands become aligned owners.
- Creators translate and distribute.
- Platforms get new live inventory.
- RXI coordinates the system.
Four Growth Loops
Brand Power
Strategic owners use their media, athletes, creators, products, retail, and cultural reach to grow ROBUR.
Creator Power
Creators explain the sport, make moments legible, and turn gameplay into shareable culture.
Fan Power
Free access, team identity, Roblox, content, and community turn spectators into participants.
Platform Power
Media and technology partners get premium live sport, documentary content, short-form inventory, and global fan engagement without legacy rights-bubble economics.
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RXI Owns and Governs the ROBUR Commercial Ecosystem
One sport. One operating platform. One centrally coordinated IP, contractual and commercial architecture.
Brand + Identity
ROBUR, RXI, team identities, marks, events, merchandise and official designation.
Content + Game Expression
Official rulebook expression, broadcasts, films, graphics, data presentation and creative works.
Equipment + Technical IP
Ball and equipment designs, technical embodiments, design rights and patentable inventions where available.
Team + Commercial Architecture
Team rights, licenses, sponsorship, media, gaming, data, commerce and event rights structured through RXI.
Governance + Standards
Competition standards, safety, integrity, approvals and contractual participation rules coordinated centrally.
The Defensibility Stack
Brand + protected expression + proprietary equipment + contracts + data + operating know-how + governance + first-mover execution + eventual network effects.
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Operating Model: Built to Collapse the Cost Curve of Sport
ROBUR is designed from scratch as a centralized, cost-efficient global sports platform without inheriting the venue, rights, payroll, distribution and governance friction of legacy leagues.
Teams
Global city and regional identities.
Games
Illustrative full-season inventory.
Hours
Illustrative live gameplay content.
Seasonal Host City
A concentrated operating hub for each season, designed to rotate globally over time.
Target Premium-Match Production Cost
At scale, subject to format and production tier.
Rotating Single-Host Model
One seasonal hub concentrates athletes, venues, training, production, medical, sponsors, creators and fans. Centralized economics; globally rotating expression.
Tiered Production Stack
Efficient production for regular inventory; elevated production for rivalry weeks, playoffs, finals and showcases.
Talent & Payroll Efficiency
A new pathway for elite but under-monetized athletes across football, rugby, soccer, basketball, lacrosse and track.
Central Rights + Shared Infrastructure
RXI coordinates commercial rights, production, data, teams, standards and shared services from inception.
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Why the World Will Watch
Familiar enough to trust. New enough to feel historic.
Watchable
- Every possession has a visible objective.
- Every score changes pressure.
- Every drive creates a risk-reward decision.
Shareable
- The full pitch creates space, transition, and open-field drama.
- Long throws, turnovers, and late game swings produce natural clips.
- Duels and momentum shifts repeat across every match.
Ritualized
- Teams, cities, and creators converge into one annual event.
- Fan cultures form around identity, not just geography.
- The season becomes a recurring global moment.
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Why the World Needs a New Tier-One Global Sport
The world's biggest field sports are massive, but each leaves a structural opening.
Soccer
Strength: Global reach and continuous play.
Opening: Fewer discrete scoring and reversal moments.
Rugby
Strength: Physical flow and territorial contest.
Opening: Deep in a few markets; less visible everywhere else.
American Football
Strength: Strategy and high-scoring drama.
Opening: Stop-start pacing and limited global portability.
ROBUR
Everything fans already love: faster, higher-stakes, and built to travel.
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The ROBUR Content Engine
A 17-week season becomes a year-round sports media universe.
Concentrated global season
224 regular-season + 7 playoff games
Live gameplay content
Recurring storylines, rivalries, and identities
Live Match Product
231 games. 346 hours. Global gameplay inventory.
Short-Form Layer
Highlights, decisions, duels, athlete clips.
Creator Layer
Co-streams, reactions, watch parties, regional explainers.
Documentary & Reality
Athlete journeys, ownership drama, host-city build.
Youth & Animation
Team lore, anime arcs, digital participation.
Culture & Commerce
Merch drops, fashion, local culture, sponsor activations.
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The Live Event Economy
One city. Seventeen weeks. A global village for sport, culture, commerce, and connection.
Competition Village
Matches, training, scrimmages, athlete access.
Fan Village
Watch parties, food halls, team zones, skill challenges, youth clinics.
Creator Village
Studios, creator competitions, fan meetups, content labs.
Brand Village
Pop-ups, product launches, demos, hospitality, VIP experiences.
Culture & Business Layer
Music, fashion, food, local culture, investor meetings, media days.
Tourism
Fans, creators, athletes, sponsors, and media converge on one city.
Local Economy
Hotels, restaurants, retail, transport, venues, and local hiring.
Annual Global Convergence
Fans, athletes, creators, brands, media, and capital converge in one host city.
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The Highlight Is the Distribution System
Modern fans discover sports through moments before they commit to games. ROBUR is designed so every possession can travel.
Moments Become Clips
Long throws, open-field collisions, scoring-zone entries, turnovers, extra-point duels, and Bank It / Strike It decisions create repeatable highlight inventory.
Clips Become Discovery
Creators, athletes, fans, streamers, and regional communities explain the game, remix the moments, argue the decisions, and make the sport legible.
Discovery Becomes Fandom
Free-to-fan access turns every clip into a low-friction path into the live match, team identity, Roblox, merchandise, events, and community.
The ROBUR Advantage
The game is built for pace, pressure, space, consequence, and shareability. Not as a marketing layer after the fact, but as part of the sport's architecture.
DO IT FOR THE CLIP.
The First-Party Fan Graph
ROBUR can begin building direct fan relationships, team affiliation, and behavioral signal before the first official season.
The Loop
Creators Ignite Discovery
Creators introduce the sport through clips, co-streams, explainers, gameplay, and reactions.
Fans Enter Owned Channels
Viewers move into ROBUR app, Roblox, team pages, fantasy, commerce, and community.
Data Builds the Fan Graph
Views, shares, purchases, team affiliation, game behavior, and content engagement create first-party signal.
Personalization Drives Commerce
Merchandise, fantasy, events, content, rewards, and offers become more relevant over time.
Insights Improve the Product
Fan behavior informs scheduling, content formats, rules education, team identity, and commercial packaging.
Why Brands Care
Direct Audience Intelligence
ROBUR is not only selling impressions. It is building a measurable fan graph.
Better Activation Reporting
Brands can understand which teams, markets, creators, products, and content actually move behavior.
Owned Relationship
The fan relationship does not live only inside third-party platforms.
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Built in Parallel
ROBUR is not following a build-first, introduce-later sequence. It is developing the assets that make the category tangible while building the relationships that can accelerate it.
PHYSICAL — Makes ROBUR Real
The proprietary ball. Athlete testing and live gameplay. The field, equipment and physical experience of the sport.
EMOTIONAL — Makes ROBUR Meaningful
Competition, consequence, heroes and rivalries. Team identities, cities, cultures and global belonging. Anime and character-driven storytelling.
VISUAL — Makes ROBUR Visible
Cinematic AI visualization and broadcast language. Roblox and interactive gameplay. Digital content and visual systems.
DISCOVERY — Makes ROBUR Travel
Creators, social, gaming and earned media. Communities and regional seeding. Strategic partners and institutional relationships.
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The ROBUR Ball: Every Sport Has an Icon
Every world-conquering sport has an iconic object. The ball is ROBUR's first foundational physical IP anchor.
Current Status
Ball architecture is in physical development with a specialist sports engineering partner. Prototype manufacturing, iterative testing and the pathway toward production engineering are underway. A provisional patent application has been filed.
Distance
Designed to travel long distances across a full FIFA pitch with speed and accuracy.
Catchability
Built to be controlled and caught in traffic and at speed.
Grip + Stability
Engineered for secure handling, clean release and aerodynamic stability.
Visibility + Identity
Designed to be instantly recognizable in live play, broadcast, gaming and culture.
Prototype
Athlete Testing
Engineering Validation
Production Pathway
Official Ball
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The ROBUR PVED Building Blocks
New categories become believable when people can experience them in complementary ways. ROBUR is deliberately building the foundational assets that make the sport real, visible, meaningful and discoverable.
PHYSICAL — Makes ROBUR Real
Ball development. Athlete testing. Field gameplay. Equipment. Live capture.
EMOTIONAL — Makes ROBUR Meaningful
Competition. Drama. Heroes. Rivalries. Team identities. Cultural narratives. Global belonging.
VISUAL — Makes ROBUR Visible
Cinematic storytelling. AI visualization. Broadcast language. Roblox. Digital content.
DISCOVERY — Makes ROBUR Travel
Creators. Social. Gaming. Earned media. Communities. Strategic and institutional partners.
What They Do Together
They reduce imagination distance. Investors, athletes, creators, partners and future fans can increasingly see, hold, play, understand and react to ROBUR rather than evaluate only an idea.
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Build With an Amplification Coalition
New sports do not scale through capital alone. They scale when brands, creators, platforms, operators, markets and fans are aligned to make the system bigger.
Global Consumer Brands
Potential role: credibility, athletes, creators, retail, product integration, commerce, cultural reach and activation. Strategic participation can move beyond sponsorship toward ownership-aligned growth.
Nike · Adidas · Amazon · Apple · Coca-Cola · Visa · Red Bull · Samsung · LVMH · Fanatics
Platforms & Media
Potential role: distribution, production expertise, audience formation, promotional power, live inventory, short-form programming and monetization infrastructure.
YouTube · Netflix · Amazon · Apple · Disney · NBCUniversal · Paramount · DAZN · Twitch
Creators & Communities
Potential role: explanation, translation, participation, cultural legitimacy, regional discovery and low-friction adoption.
Global sports creators · streamers · regional fan channels · Roblox creators · YouTube personalities · athlete-creators
Capital & Operating Partners
Potential role: Founding Build capital, strategic ownership, operating discipline, institutional credibility, host-market support, production, data and future platform capital.
Strategic banks · sports investors · operators · host-city partners · production partners · data partners
Institutional / Host-Market Partners
Potential role: economic-development alignment, infrastructure, talent, regulatory coordination, live-event support and global-market access.
The Global Brand Ownership Event
ROBUR can turn ownership formation into media: a globally televised event where leading brands compete not just to buy rights, but to help build and amplify a new global sport.
Capital Formation
Creates a structured process for allocating team, regional, or expansion rights.
Brand Drama
The world sees which companies are willing to stand behind ROBUR and help build the category.
Audience Formation
Fans see brands attach to teams, markets, athletes, cultures, and communities.
Media Spectacle
The process itself becomes content: business drama, sports drama, brand rivalry, and founding mythology.
Strategic Discipline
RXI can evaluate bidders by activation capacity, cultural relevance, operating credibility, long-term commitment, and price.
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The Monetization Flywheel
Access first. Participation scales. Monetization compounds over time.
How It Compounds
Fans Engage
Free-to-fan access and creator-native distribution lower friction.
Audience + Identity Scale
More viewers, team affiliation and cultural relevance create more valuable inventory and commerce surfaces.
Brands + Partners Activate
Sponsors, strategic owners and partners amplify through media, athletes, creators, products, teams, content and global campaigns.
Data Compounds
First-party fan relationships improve reporting, personalization, product design and monetization.
Platform Value Compounds
As the ecosystem grows, RXI platform value, team value, commercial inventory and partner value can compound together.
Illustrative Mature Revenue Mix
~45–50% — Sponsorship / Brand Partnerships
~30–35% — Media / Commercial Partnerships
~20–25% — Commerce / Licensing / Betting / Data
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The Math Does Not Require Global Dominance
When the addressable universe is global from Day One, modest penetration can still create enormous scale.
ROBUR does not need to win the world for the economics to work. Even 100 million fans — an enormous sports audience in absolute terms — would represent only approximately 1.3% of the population encompassed by the current affiliation architecture.
Free-to-Fan Distribution
Lowers the cost of discovery.
Diversified Monetization
Lowers dependence on subscriptions.
Centralized Operations
Lowers the revenue threshold required to support attractive economics.
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A Financial Model Built for Operating Leverage
Global audience economics without legacy-league cost structures.
All figures are illustrative and for discussion purposes only. Operating expenses, margins and revenue mix are indicative estimates subject to format, market conditions, production tier and capital structure.
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IP + Governance Built for Trust
ROBUR is being designed from inception with layered IP, centralized commercial control and governance mechanisms intended to keep the ecosystem consistent, credible and investable.
Trademarks
ROBUR, RXI, team names, marks, logos, events and merchandise.
Copyright
Official rulebook expression, content, broadcasts, documentaries, graphics and creative works.
Patents / Design Rights
Ball, equipment and other protectable technical or ornamental embodiments where available.
Licensing + Contracts
Team rights, media, gaming, data, sponsorship, commerce, events and participation rights.
Operating Know-How + Data
Competition systems, production workflows, fan relationships, analytics and proprietary operating methods.
Governance Structure
Central Commercial Control
RXI coordinates the official ROBUR ecosystem and preserves consistency across teams, rights and standards.
Independent Oversight
Safety, ethics, audit and competition-integrity functions are designed to have credible independent oversight.
Mission Protection
A reserved independent / golden-vote mechanism can protect core principles against short-term owner pressure.
Conflict Management
Defined owner rights, category rules and dispute processes protect the platform from strategic-owner conflicts.
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Leadership & Team
The founding thesis is in place. The next phase is assembling the operators, advisors, and partners to turn the system into a live platform.
Joseph Azelby, Founder, CEO and Chairman
A proven leader combining elite athletic discipline as a Harvard football captain and former NFL linebacker with deep institutional experience across private markets, asset management, and leadership roles at J.P. Morgan, Apollo, and UBS. Joe holds an MBA in Finance from NYU and brings a rare network across finance, sports, media, and institutional capital.
Jared Verteramo, Chief Strategy & Development Officer
Jared is a corporate strategist, development executive and legally trained institutional builder with experience across public companies, capital markets, media, governance and complex transactions. His strength is seeing the broader system by connecting market shifts, business models, capital, partnerships and execution into a coherent strategy. At ROBUR, Jared helps develop the master thesis, create and oversee the strategic foundational asset build and shape the company’s capital formation, strategic partnership, governance and commercial architecture. He holds a B.A. from the University of Michigan and a J.D. from New York Law School.
Priority Hires
We know exactly what this platform requires. These are the roles we are going out to get.
COO
CFO
Chief Commercial Officer
Head of League Operations
Head of Media & Content
Head of Product / Gaming
General Counsel
Chief Medical & Safety Officer
Advisor Network
We are actively building a curated network of advisors across every domain this platform requires.
Sports Media
Commercial Rights
Creator Strategy
Sports Medicine
Athlete Development
Production Operations
IP & Sports Law
Finance & Capital Markets
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From Foundation to Platform
Each stage is designed to turn architecture into observable assets, observable assets into learning and strategic leverage, and strategic leverage into launch readiness.
Phase 1 — Codify the Sport
Rules, scoring, field architecture, terminology, visual explanation, safety principles and core game system.
Phase 2 — Build the PVED Foundations
Physical: ball and gameplay. Visual: cinematic and digital language. Emotional: identities and narratives. Discovery: creator, community and strategic pathways.
Phase 3 — Test, Learn + Capture
Athlete sessions, ball trials, controlled gameplay, safety observation, digital user testing, content response and premium capture.
Phase 4 — Build Strategic Leverage
Deepen relationships with capital, media, technology, creators, host markets, operators and institutional partners as the assets mature.
Phase 5 — Prepare for Platform Launch
Build league operations, production stack, data spine, rotating host-city model, team identity, medical/safety systems and commercial infrastructure.
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The Opportunity to Define the Category
ROBUR is not only a new sport. It is new supply across sport, media, identity, IP, ownership and live experience.
New Sports Supply
Premium sports demand keeps rising while truly new global field-sport platforms are almost never created.
Legible Product
A familiar global pitch. A new consequence structure. A sport designed to be understood quickly and debated immediately.
PVED Foundations
Physical, Visual, Emotional and Discovery assets make ROBUR progressively more tangible, meaningful and discoverable before platform-scale launch.
Owned Economics
RXI coordinates the official commercial ecosystem across teams, marks, content, data, equipment, licensing, partnerships and governance.
Strategic Ownership
Brands and other strategic partners can move upstream from renting attention toward participating in the platform they help grow.
Global Optionality
Teams, seasons, formats, content layers, cities, host markets, commerce and future ownership pathways can expand the platform over time.
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The Spirit of ROBUR
Bringing the world closer together.
ROBUR is more than a new sport.
It is a new global league.
A new business model.
A new ownership paradigm.
A new sports domain.
✦ ✦ ✦
The bigger question is whether ROBUR is the sum of its parts — or the start of a movement that runs deeper than that.
ROBUR will not change the world's physical landscape. It can change its mindset. We are bound by more than what divides us, and a sport designed to unite can pull us closer.
COMMUNITY
ROBUR is an annual pilgrimage — a celebration of humanity that crosses borders and cultures. A direct connection between athletes and fans. A stage for collaboration and the early work of diplomacy.
It inspires young people in the things that matter: health, fitness, education, discipline, teamwork.
Its athletes and fans come from every corner of the world. Equality on the field is the rule, not the exception.
A SPOTLIGHT ON HOST CITIES
Each year, ROBUR's season opens and closes in a new host city. The world arrives. Rivals compete, cultures meet, jobs are created, money is spent. The city is changed.
THE ULTIMATE EQUALIZER
ROBUR narrows the chasm between rich and poor, developed and emerging, elite and everyday — at least on the field.
Dhaka can beat New York. Manila can stun Paris. Sub-Saharan Africa can rout the United Kingdom. Wealth does not buy wins; competitive parity will be embedded into RXI's governance and league rules.
COMPETITION OVER CONFLICT
Can ROBUR stop wars? No. But it can plant a simple idea: it is better to cheer for your team than to send soldiers to a battlefield. Competition that elevates instead of divides.
Appendix & Supporting Materials
A1 through A13 — full supporting documentation for the ROBUR investment thesis.
- A1. Field Diagram and Scoring Zones 1.
- A2. One ROBUR Possession 2.
- A3. 32-Team Global Identity Map 3.
- A4. Athlete Archetypes and Talent Pool 4.
- A5. Modern Sports Launch Lessons 5.
- A6. Ownership Formation and Global Brand Event 6.
- A7. Operating Model Deep Dive 7.
- A8. Financial Sensitivity, CAC/LTV, and Breakeven 8.
- A9. Ball and Equipment Development Roadmap 9.
- A10. Proof Phase Roadmap 10.
- A11. Go-To-Market Timeline 11.
- A12. Risk & Mitigation 12.
- A13. Sources, Assumptions & Analytical References 13.
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Appendix: Field Diagram and Scoring Zones
The ROBUR field is a FIFA-standard pitch with a new scoring architecture layered onto familiar geometry.
Field Architecture
Full FIFA Pitch
Standard global pitch dimensions.
10v10 Format
Full-field team sport with space for passing, pursuit and open-field decisions.
Line of Scrimmage
Each play begins from a defined line; forward passing is governed by ROBUR's line-of-scrimmage rules.
Seven-Play Possession
Each drive has seven plays to create a scoring outcome.
Scoring Zone Logic
2 Points
Ball is carried or legally caught inside the opponent's penalty area.
4 Points
Ball is carried or legally possessed across the opponent's end line outside the goal mouth in the designated 4-point area.
6 Points
Ball is advanced into the goalkeeper area / small box.
8 Points
Ball is carried or legally possessed fully into or through the goal mouth before the carrier is downed.
Bank It / Strike It
After a scoring outcome, the captain can Bank It to secure the points and end the drive, or Strike It to continue from the current spot and pursue a higher-value outcome.
Extra-Point Duel
After a banked score, the offense's kicker faces the defending Guardian. A successful strike adds +2 for the offense; a stop adds +1 for the defense.
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Appendix: One ROBUR Possession
An illustrative seven-play sequence showing how field position, scoring zones and Bank It / Strike It create visible consequence.
The following is a single illustrative ROBUR possession. It shows how the seven-play structure, tiered scoring zones, and Bank It / Strike It mechanic combine to create visible stakes — and visible decisions — on every snap.
Play 1 — The Snap
ROBUR Team Paris begins the drive. Seven plays. The offense attacks across the full width of the pitch.
Play 2 — Space
Two forward passes behind the line of scrimmage move the ball down the open field. Paris finds room.
Play 3 — Pressure
The defense compresses. Paris uses multiple laterals to escape pursuit and enters the scoring zone. A 2-point score is earned.
Play 4 — Bank It / Strike It Decision
Paris chooses to Strike and continue the drive, foregoing the +2 points already earned. The drive continues from the current spot.
Play 5 — Pushing Forward
Paris advances into the goalkeeper area for +6. Two plays still remain.
Play 6 — Strike It Again
Paris risks the +6 and attacks the goal for +8. The crowd, the defense and the creators all understand the choice.
Play 7 — The Result
Paris breaches the goal line. An 8-point score. The drive ends.
Extra-Point Duel
The kicker faces the Guardian. A successful strike produces +2 for Paris. A Guardian stop produces +1 for the defense.
What the Possession Created
Multiple Visible Decisions
Changing defensive priorities, lateral and forward-passing opportunities — each one readable in real time.
A Final Scoring Outcome
The drive resolved at maximum consequence: 8 points banked after two Strike It calls.
An Immediate One-on-One Duel
The Extra-Point moment adds a second beat of drama after every banked score.
Content on Every Play
Every snap, decision and duel is a potential clip, debate or reaction moment.
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Appendix A3
A Home Team for the World: The 32
An illustrative first expression of ROBUR's global team architecture
EUROPE + MENA
ISTANBUL
Bosporus
NORTH AFRICA
Sahara
DACH
Super Gs
UNITED KINGDOM
Churchills
IBERIA
Cervantes
PARIS
Revolution
ROME
Imperatore
MIDDLE EAST
Sandstorm
ASIA
BEIJING
Great Wall
SHANGHAI
Guochao
DHAKA
Fortress
KARACHI
Tug Boats
TOKYO
Shogun
CIS
Statesmen
SEOUL
Hallyu
DELHI
Ashoka
AMERICAS
NEW YORK
Responders
CHICAGO
Untouchables
SEATTLE
Rainmakers
LOS ANGELES
Rogue Wave
MESOAMERICA
Selva
SÃO PAULO
Anacondas
TORONTO
Truculence
ANDES STATES
Monserrate
SOUTHERN + ASIA-PACIFIC
MEKONG BASIN
Moto-Bikes
PATAGONIA
Chinstrap Penguins
NUSANTARA
Oras
BANGKOK
Muay Thai
MUMBAI
Garuda
SUB-SAHARA AFRICA
Afrobeats
MANILA
Tikbalang
OCEANIA
Blueys
From Geography to Sports IP
32 geographic anchors → 32 distinct identities → 32 potential centers of culture, rivalry, fandom and commercial value
Team territories reflect ROBUR's current global affiliation architecture. Names and identity concepts are working illustrations, not final team IP, and would be refined with local cultural intelligence, creators, athletes, partners and communities. The architecture is deliberate. The identities are meant to evolve.
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Appendix: Athlete Archetypes + Talent Pathway
ROBUR is built for the elite "in-between" athlete legacy sports often under-monetize — and the Founding Build stage is designed to identify which profiles actually translate.
The ROBUR athlete profile is not a copy of any existing sport's ideal. It is a new composite — fast enough for open space, strong enough for contact, skilled enough to pass and catch, and smart enough to decide under fatigue. This profile draws from a deep, global, and structurally underpriced talent pool.
Composite Athlete Profiles
Football / Track Athlete
Acceleration, throwing/catching, pursuit and open-field speed.
Rugby / Soccer Hybrid
Endurance, field awareness, tackling/body control, footwork and decision-making.
Basketball / Lacrosse Athlete
Spacing, verticality, hand-eye coordination and transition instincts.
Where the First Athletes Come From
Targeted recruiting and testing across football, rugby, soccer, basketball, lacrosse and track pipelines, including high-level athletes whose professional opportunities or economics do not match their physical ability.
Founding Build Athlete Work
Controlled Testing Sessions
Structured athlete testing in controlled environments.
Position + Archetype ID
Position and archetype identification across profiles.
Skills Evaluation
Ball handling, throwing, catching, lateral movement and kicking evaluation.
Movement + Fatigue Observation
Movement, fatigue and gameplay observation under live conditions.
Medical + Safety Protocols
Contact, medical and safety protocol development.
Participation Framework
Compensation, insurance and participation framework design.
Longer-Term Economics
The operating model assumes a globally competitive but disciplined athlete payroll, with early planning centered on an approximately $100K average Year-1 player salary before role, market and performance differentiation.
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Appendix: Modern Sports Launch Lessons
ROBUR is not betting that "new leagues work." It is designed around the lessons of why most do not.
The history of new sports launches is instructive. Most fail for predictable reasons. ROBUR's design addresses each of them directly.
Copycat Football Leagues
Problem: Looked too much like the NFL but with lower talent and weaker economics. Fans had no reason to switch.
ROBUR Difference: New sport, global field, different athlete profile, free-to-fan, owned IP. Not a substitute — a new category.
Capital-First Breakaways
Problem: Money without organic fan demand can create backlash. Fans resent leagues that feel manufactured.
ROBUR Difference: Observable strategic foundational assets, creators, fan identity, and participation before scale. Demand is built before capital is deployed at scale.
Narrow Format Innovations
Problem: Entertaining but limited TAM or limited cultural seriousness. Hard to build a durable institution.
ROBUR Difference: Full-field, global, team-based, serious competition. Built for institutional scale from inception.
Digital / Novelty Sports
Problem: Attention without durable monetization or institutional legitimacy. Fades when the novelty wears off.
ROBUR Difference: Physical sport, brand ownership, live events, data, and governance. Built for long-term compounding value.
The ROBUR Thesis
ROBUR is not a novelty. It is not a copycat. It is not capital-first. It is a new sport designed with the lessons of failure built into its architecture — and the structural advantages of the modern media, creator, and ownership economy built into its launch model.
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Appendix: Ownership Formation and Global Brand Event
ROBUR can turn ownership formation into a structured, globally visible event — aligning capital, distribution, activation, and audience formation.
Who They Are
Global Consumer Brands
Nike, Adidas, Coca-Cola, Visa, Red Bull, Samsung, LVMH, Fanatics.
Platforms & Media
Amazon, Apple, YouTube, Netflix, Disney, NBCUniversal, Paramount, DAZN, Twitch.
Creators & Communities
Sports creators, streamers, regional fan networks, Roblox creators, athlete-creators.
Capital & Operating Partners
Strategic banks, sports investors, host-city partners, production partners, data partners.
Why They Care
Global youth access
ROBUR is designed for Gen Z, Gen Alpha, creators, gaming, and global participation.
Ownership upside
Partners can participate in the value of the asset they help build.
Activation inventory
Teams, athletes, content, host cities, merchandise, gaming, creators, and live events create multiple activation surfaces.
Category leadership
Foundational partners become part of the origin story of a new sport.
What RXI Receives
Capital
Early funding and institutional credibility.
Distribution
Audience access through partner channels.
Trust
Market validation from recognizable strategic participants.
Commercial momentum
Sponsor demand, creator attention, media curiosity, and future ownership formation.
What RXI Preserves
Core IP control
Rules, marks, team architecture, data, content, ball, and governance remain centrally controlled.
Future expansion optionality
Early participation should not foreclose the value of the eventual team, regional, or activation-rights process.
Governance discipline
Strategic owners receive defined rights, not uncontrolled influence.
The Global Brand Ownership Event
A globally televised process where leading brands compete not just to buy rights, but to help build and amplify a new global sport. Capital formation becomes content. Ownership becomes amplification.
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Appendix: Operating Model Deep Dive
ROBUR's cost advantage comes from designing the league, production model, content stack, and rights architecture together from inception.
Centralized Hub Model
One Hub. Maximum Efficiency.
One host city per season. Centralized training, medical protocols, production, fan village, creator and brand activation. Reduced travel duplication. Higher content density.
Production Stack
Tier 1 Matches
Efficient live production for regular-season inventory, social clips, highlights, and data capture.
Tier 2 Matches
Enhanced production for rivalry weeks, high-demand windows, creator co-streams, and regional moments.
Tier 3 Matches
Premium production for playoffs, finals, opening ceremonies, and global showcase events.
Shared Services
League operations
Medical and safety
Broadcast and content
Data and analytics
Commercial rights
Legal and compliance
Athlete development
Sponsor reporting
Why It Works
Centralize. Own. Produce.
ROBUR can centralize what legacy leagues duplicate, own what legacy leagues rent, and produce multiple media formats from every match.
Detailed Operating Architecture
1. Single-Host Season
ROBUR does not need 32 stadium builds or a home-and-away travel burden. One seasonal hub concentrates venues, athletes, production, sponsors, creators, and fans. The host city becomes an operating base, media campus, fan village, and cultural destination. The model is centralized platform economics applied to sport.
2. Tiered Production Stack
Bulk matches produced efficiently for live, social, highlights, and data capture. Premium windows elevated for rivalry weeks, playoffs, and finals. Every match feeds multiple content formats — live, social, highlight, data, creator, and documentary. ROBUR is not producing one game once. It is producing a reusable content asset.
3. Talent & Payroll Efficiency
ROBUR creates a new professional pathway for elite but under-monetized athletes across football, rugby, soccer, basketball, lacrosse, track, and NCAA pipelines. Not competing at the top of NFL, NBA, or global soccer salary structures. The athlete pool is global, deep, and structurally underpriced relative to the content value ROBUR can create.
4. Owned IP + Central Rights
RXI controls rules, team identities, league marks, content, data, equipment, commercial rights, and governance from inception. No fragmented rights. No inherited broadcast dependency. No public-domain legacy sport problem. The operating model and ownership model are the same idea.
Why This Matters
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Appendix: Financial Sensitivity, CAC/LTV, and Breakeven Logic
ROBUR's base thesis does not require aggressive monetization. The upside comes from adoption, ARPU expansion, owned economics, and disciplined cost structure.
Table 1 — Fan Count Sensitivity at $5 ARPU
Table 2 — ARPU Sensitivity at 225M Fans
Table 3 — Illustrative Enterprise Value
Illustrative CAC/LTV
Target CAC: $1.50–$3.00 per engaged fan
Creator-led distribution, free-to-fan access, and strategic owner amplification reduce friction relative to subscription-first sports products.
Target LTV: $30–$50 per engaged fan over time
Sponsorship yield, commerce, merchandise, licensing, data, betting, events, and digital goods.
Illustrative Breakeven
~65M–75M Engaged Fans
At approximately $5 blended ARPU, subject to final cost structure and sponsorship yield.
Illustrative only. Final valuation depends on fan quality, revenue mix, margins, sponsorship yield, partner economics, cost structure, rights design, and market conditions.
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Appendix: Ball + Equipment Development Roadmap
The ball is ROBUR's first foundational physical IP anchor. Development is already underway.
Current Stage
A specialist sports engineering partner is engaged. Prototype concepts have been engineered for physical manufacture, with performance, feel, stability, catchability and identity as the primary design criteria. A provisional patent application has been filed.
Phase 1 — Architecture + IP Capture
Define geometry, mass, grip architecture, flight characteristics, visual identity and protectable design concepts.
Phase 2 — Physical Prototype Iteration
Manufacture and compare prototype concepts; assess hand feel, balance, release, grip, catchability and practical playability.
Phase 3 — Athlete Field Testing
Test throw distance, velocity, catchability, laterals, kicking, stability, wet/dry control and fatigue impact.
Phase 4 — Engineering Validation
Aerodynamics, durability, materials, safety, repeatability and objective comparative testing with engineering/lab partners.
Phase 5 — Manufacturing Pathway
Refine toward production-ready construction, consistency, durability, tooling and cost.
Phase 6 — Official Identity
Finalize visual signature, official specification, broadcast visibility, digital twin and merchandise/cultural potential.
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Appendix: Foundational Asset + Learning Roadmap
Before platform-scale launch, ROBUR is building the observable strategic foundations that make the category tangible, testable and strategically actionable.
PVED Foundation
Physical
Ball, athletes, field gameplay, equipment and live capture.
Visual
Cinematic film, broadcast language, Roblox, digital content and visual systems.
Emotional
Teams, rivalry, athlete stories, cultural narratives, global belonging and character worlds.
Discovery
Creators, social, gaming, communities, earned media and strategic/institutional relationships.
Stage 1 — Codify
Rules, field architecture, scoring, terminology, safety principles, rulebook expression and investor-ready game explanation.
Stage 2 — Build
Advance ball prototypes, Roblox Phase 2, cinematic AI film, visual/broadcast language, identity systems and creator-ready content.
Stage 3 — Test + Learn
Athlete testing, ball trials, controlled gameplay, safety observation, digital user testing, rules refinement and content-response learning.
Stage 4 — Capture + Activate
Selectively create real gameplay footage, athlete reaction, explainers, creator pilots and partner-facing experiences. The exact live format follows readiness and opportunity.
Stage 5 — Convert Learning Into Leverage
Use the assets and reaction to deepen capital, media, creator, technology, host-market and operating relationships; refine the next capital decision.
Stage 6 — Prepare the Platform
Team operations, production, data, commercial infrastructure, medical/safety systems, rotating host-city execution and launch planning.
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Go-To-Market Timeline — From First Whistle to Global Launch
T–90 Days | Awareness
Teasers, creator seeding, website launch, early media and sponsor briefings.
T–30 Days | Reveal
Rules, team identity, host city announcement, creator previews, and brand content drops.
T–7 Days | Countdown
Daily streams, docuseries clips, app and portal activation, final logistics and media.
T–0 | Premiere
Opening event, global simulcast, first match, highlight distribution across all channels.
T+30 | Retention
Data review, creator wave, watch parties, follow-on content, and partner reporting.
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Appendix: Risk & Mitigation
The goal is not to pretend risk disappears. The goal is to identify, stage, govern, and reduce it before scale.
Adoption Risk
Risk: Fans may not immediately understand or care about a new sport.
Mitigation:
- Foundational assets across content, Roblox, ball, creators, athlete testing, and live proof-of-concept gameplay.
- Free-to-fan model reduces trial friction.
- Team identity creates early affiliation.
- Creator-led explainers reduce education cost.
Gameplay and Safety Risk
Risk: The sport has not yet been played at scale, and contact sports require safety validation.
Mitigation:
- Controlled athlete testing.
- Medical and safety committee.
- No head contact framework.
- Protective equipment.
- Phased physical testing before full launch.
- Insurance and medical protocol planning.
Execution and Team Depth
Risk: ROBUR requires operators across league ops, media, content, safety, finance, commercial rights, and technology.
Mitigation:
- Priority hiring roadmap.
- Advisor network across sports, media, finance, law, production, and medicine.
- Bank and strategic partner support for recruitment.
- Centralized operating model reduces distributed complexity.
Creator and Platform Dependence
Risk: Digital platforms and creators create exposure to algorithm shifts, policy changes, and influencer volatility.
Mitigation:
- Multi-platform strategy.
- Owned channels and fan graph.
- Paid creator partnerships.
- In-house content engine.
- Roblox positioned as one gateway, not the sole proof point.
Brand Conflicts and Governance
Risk: Strategic owners may create category conflicts or influence concerns.
Mitigation:
- Category rules.
- Standardized rights framework.
- Independent ethics and audit oversight.
- Conflict management protocols.
- RXI retains control of core IP and governance.
Financial Discipline
Risk: A global sports platform can become capital intensive.
Mitigation:
- Single-host model.
- Centralized shared services.
- Tiered production.
- Staged proof-first roadmap.
- Quarterly financial controls.
- Independent CFO function.
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Sources, Assumptions & Analytical References
Key market data, benchmarks, and third-party inputs used in the ROBUR model.
A. Global Market Context
- PwC Global Sports Survey 2024 – Global sports/media ecosystem >$500B; sponsorship CAGR 7% through 2030.
- PwC Sports Outlook North America 2025 – Sponsorship spend projected to exceed $160B by 2030.
- Ampere Analysis 2025 – U.S. sports rights spend up 122% (2015→2025).
- S&P Global Market Intelligence (Dec 2024) – NFL Christmas / Peacock Wildcard deals valued $75–$110M per game.
- SportsPro & AP News 2025 – Single-game digital rights as high as $150M for marquee NFL windows.
B. Audience Behavior & Media Consumption
- Morning Consult 2024 / Sports Business Journal 2025 – Gen Z & Alpha: 70% highlight consumption; live attendance down double-digits vs. millennials.
- StreamingMedia 2025 / Advanced-Television & La Liga 2025 – 30–35% of fans admit to illegal live-streaming; piracy trend still rising.
C. Sports Betting & Digital Engagement
- Global Betting & iGaming Forecasts (Statista, H2 Gambling Capital, Goldman Sachs 2024) – Global regulated betting market projected $250B+ by 2030.
D. ROBUR Operating & Financial Model Inputs
Internal assumptions derived from:
- Operating Model: $1.5M per-match production cost; 231 matches = 346 hours (90 min per broadcast).
- Global Footprint: 32-team city/regional architecture / 7.85B population coverage / 95%+ global affiliation
- Market Opportunity: 5% adoption of 4.5B adjacent affinity base = 225M fans × $5 ARPU = $1.125B annual revenue.
- Comparables: Formula 1 (550M fans / $3.5B rev), IPL (300M / $1.7B), NFL (200M / $20B).
E. Governance & Integrity
- Structure modeled after best practices from IOC, FIFA Reform 2023, and F1 Holding PLC Governance Guidelines 2024.
Key Definitions
- Population coverage refers to the population affiliated through the 32-team city/regional map, not actual fans.
- Affinity base refers to estimated global audience familiarity with soccer, football, rugby, and adjacent field-sport behaviors.
- Financial model is illustrative and subject to validation through production testing, partner diligence, and market feedback.
All external figures cited from publicly available analyst, industry, or press sources as of Q3 2025. Internal projections are proprietary to ROBUR X International (RXI).
ROBUR